PR & Social Media Specialist at Later
Vancouver, CA
Later is a leading Instagram marketing platform that helps businesses tell amazing stories and connect with their audience through social media. We serve companies small and large in the ecommerce, fashion, media, publishing, and travel/tourism industries.

The Role:

Later is looking for a strategic relationship builder and social media specialist to join our marketing team. If you love all things social, stay up-to-date on emerging trends, and make amazing relationships wherever you go, you will thrive in this role.

As the PR & Social Media Specialist, you will report to the COO and be responsible for developing a modern-day influencer and PR strategy to position Later as the go-to Instagram marketing platform. This isn’t your traditional PR role; think strategic blog coverage instead of press releases, and networking with more social influencers than media.

Working with the Content Marketing manager, you will also create, test, and implement a robust social media strategy for Later with the goal to increase social traffic and acquisition. From creating optimized images for Pinterest to scheduling tweets and Instagram posts, we’re looking for someone who understands the social media space and how to leverage this to increase Later’s brand awareness.

This is a great opportunity to shape a startup’s overall communications objectives, build relationships, and manage social media for a social media company.

Develop an influencer strategy and own day-to-day management of all aspects of public relations
Optimize Later’s existing social media strategy, manage social engagement, and grow social channels (bonus points if you’re an expert at using Pinterest for business!)
Lead the generation of corporate, educational, product, and trends news coverage that displays the thought leadership of the brand
Report on KPIs for daily/weekly/monthly program monitoring and tracking
Build and maintain relationships with key influencers and media contacts

3+ years of experience in PR, marketing, and social media, with a track record of successful growth and engagement
Superb communication skills with a reputation for being eloquent, effective, and persuasive
Naturally and successfully collaborate and build consensus across many personality styles
Easily strike a balance between thinking strategically and tactical execution
Mastered the art of multitasking and time management
Driven by an internal motivation to contribute and make a positive difference
Thrive in a fast-paced, unstructured environment
Yearn to flex both sides of your brain every day by creating fun, attention-grabbing content and measuring it’s success
You have a strong and strategic understanding of the visual social media landscape, specifically around Instagram (and Instagram Stories), Pinterest, and/or YouTube
You are a creative thinker who is comfortable working both independently and in a team environment. You embrace feedback, and have a constant desire to learn and improve.

Analytics & Reporting, PR, Social Media Marketing, Community Management, Digital Marketing, Influencer Relations
$50K – $80K
0.04% – 0.3%