Since 2015, Fig hosts crowdfunding campaigns for video games, including 4 of the top 10 largest video game campaigns of 2016. Fig’s campaigns allow backers the ability to pledge for a traditional reward and also invest in a security that tracks the financial performance of the game itself, allowing backers to earn a potential return on their support. Fig is backed by top tier venture capital firms and based in San Francisco. Learn more about us at Fig.co.
Fig is looking for a Community Manager (CM) who will oversee the design and execution of community engagement programs at Fig. CM will constantly monitor the social and community channels to communicate to, engage, excite backers - with the ultimate goals to drive traffic and increase awareness of Fig, and game titles on the platform. They will advise outside studios on the editorial direction of content to be published via those studios social media outlets, blogs, and forums. To be successful, they will need to build strong partnerships with campaign management, product, marketing, PR and outside studios.
The Community Manager acts as the backer-facing representative in online community channels and events by communicating directly with backers, building strong relationships, and being a fan advocate with a visible external presence. They will manage campaign forums and customer service communication plans.
Creates and publishes content on campaign page, newsletter, forum and applicable social channels such as Facebook, YouTube, Twitch or Twitter. Create compelling marketing communications to generate interest, engage, and excite game fans.
Establish metrics for growing, engaging and retaining the member base; regularly analyze & report on community sentiment & make plan adjustments according to performance. Identify, quantify, validate, and prioritize backer feedback and game issues in a scientific manner and share fan feedback and sentiment with the Fig team and external studios through data and analysis.
Implements influencer strategies, performs influencer identification and outreach, including user generated content efforts, curation, and programs.
Designs and implements a community plan with creative backer programs and initiatives that drive engagement, conversation, and feedback(e.g. surveys, discounts, experiential awards).
Manages global social media channels as both a channel for community participation and for marketing activations.
Manages relationships with community partners such as fansites, influencers, content creators, and volunteer networks.
Contribute to the design and execution of campaign designs and product features.
Represent Fig and Fig funded games at various tradeshows and press events when necessary.
A passion for video games and experience in the industry.
Bachelor’s Degree in business, marketing, communications or related discipline preferred.
2+ years of personnel and community management experience, including management, digital / social media and content management.
Ability to analyze online metrics, interpret data and provide recommendations.
Experience creating, moderating, and/or managing a range of social channels, including web sites, forums, social sites, feeds, etc.
Strong, management, and written and oral communication skills, writing samples required.
Work well in a collaborative, team environment. Highly organized, proactive, and a positive attitude.
Willingness to learn new skills and pitch in wherever needed in product design sessions.
We’re a small, diverse team of women and men with decades of experience in the tech and gaming worlds. We’re excited to build a brand new funding model and a product and community to support it, and we’re unabashedly excited about the games we’re helping get made.